Call to Action #26

Develop a communication strategy to underscore the power of social capital.

Inactive Status

No dedicated communication strategy has been identified in Canada that specifically underscores the power of Indigenous social capital as its subject. Federal and Indigenous-led organization communications about the Indigenous economy are substantial and growing, but they are framed primarily around access to capital, economic reconciliation, Indigenous business contribution to Canadian GDP, and procurement inclusion, rather than around social capital as an analytic or communicative concept. The Canadian Council for Indigenous Business (CCIB), the National Aboriginal Capital Corporations Association (NACCA), the National Indigenous Economic Development Board (NIEDB), and Indigenous Services Canada each publish extensively on the Indigenous economy, but their communications products do not frame social capital as a featured concept.

Supporting Evidence